It is not about the concept of freedom but the concept of free. A capitalistic world is a capitalistic collective and individual consciousness. Where all is about financial profit, then the concepts of saving and getting free products are related. It goes from free trials, free e-books, free giveaway etc… to ingredients free types of food.
While all this seems to be profitable and legitimate, where the awareness stands?
The idea of free is not bad in itself. People have the right to try a free sample before deciding on buying it or not. Same goes for a free trial, a free class, a free article etc., or even a “buy 1 get 1 for free”. The issue lies in the frantic thinking of getting the maximum of free stuff possible for two main reasons:
- Trying something for free before choosing to pay can lead in some cases to be enticed. Not all businesses are made the same way. Sometimes the free stuff is way better than the bought ones.
- Choosing quantity over quality. This is the bigger issue where people think the more the better, ending with unneeded many free stuff. Again, blame it on the consumerist attitude and behavior.
It is trickier when it comes to food. Sugarfree is the taste of sugar without having sugar. Fat free, is also the same taste minus the fat. Gluten free: does anyone understand the gluten issue? Put aside allergies and food intolerances, why would anyone want to eat sugar without sugar if it is widely known that is bad? It is lying to ourselves without taking any responsibility for this matter. It is accepting to eat crap and fooling ourselves that it is a healthier option while deeply being convinced that it is poisonous. Mythomania!
It is revolting because paying for something is paying for quality and it is an exchange. Perhaps some things shouldn’t be free and some others shouldn’t be paid for. You choose which is which. Should a party be free? I don’t think so, again for the idea of exchanging intentions and experiences. Art was never free, although it shouldn’t cost a fortune. Creativity must be paid for.
So, where the awareness stands?
It is low, stepping behind a compulsive behavior and a self-cheating mentality. Instead of looking for quality, some people (if not most of them) rely on bingeing bad food, bad quality and bad music. All this is followed by medication afterward. Then we ask ourselves: why are we so unhappy and stressed? How did rational and critical thinking disappear?